Mayweather Jr vs McGregor Fight Online Streaming 2017. Floyd Mayweather Jr. Vs. Conor McGregor Total Revenue Should Surpass Pacquiao Fight Online Streaming HD HBO TV. Floyd Mayweather vs. Conor McGregor will redefine the term profitable sporting event on August 26 when it breaks all of the former's previous financial records for a single bout the uber lucrative fight with Manny Pacquiao included.
Calling Mayweather vs. Pacquiao a financial success is like referring to Muhammad Ali as a well-known boxer. It and he were much more than that. Back in 2015, Mayweather vs. Pacquiao produced a reported $600 million plus. As lofty as that total was, expect Mayweather vs. McGregor to do even bigger numbers when its broadcast on Showtime pay-per-view.
We don't have all of the totals just yet, but we have enough to prognosticate a revenue total that
surpasses MayPac.
The Mayweather-McGregor Title Sponsorship Cost Is Massive
Any company interested in becoming the top sponsor of the Mayweather Jr. vs. McGregor bout best be prepared to fork over a hefty amount of cash. Per Darren Rovell of ESPN, the asking price for this choice piece of advertising real estate is a whopping $10 million.
To put that total into perspective, Tecate paid $5.6 million for the same spot in Mayweather's 2015 bout against Pacquiao. The company that gains this sponsorship would get its logo in the center of the ring at the T-Mobile Arena. It will also see its branding on the ring girls, two of the ropes and in the neutral corners.
The deal would also include a logo bug on the screen during the first minute of every round on the pay-per-view broadcast and $500,000 in tickets. Rovell also reports that a company who wants to purchase sponsorship in the fighter's corners must pay $5 million. That would include signage and a logo bug shown during corner cam segments and $250,000 in tickets.
If all of the sponsorship is sold, the total would be $20 million, which is almost $7 million more than the $13.2 million paid for Mayweather-Pacquiao.
The pricing set for these advertising spots comes from data generated by analytics teams, marketing specialists, and social media experts. Let's just say, if the $10 million and $5 million totals weren't realistic, they probably wouldn't have been set.
In turn, any company willing to pay that much for advertising spots is almost certainly doing its due diligence to ensure their advertising dollars will go to good use.
Mayweather-McGregor Pay-Per-View Totals Will Not Disappoint
Pay-per-view totals for Mayweather-Pacquiao were staggering for HBO and Showtime. An estimated six million combined homes in the United States and the United Kingdom purchased the fight. At a clip of $100 for high-definition and $90 for standard definition, that total ballooned up to near the $430 million mark.
Mayweather-McGregor will be even bigger on pay-per-view, and this time Showtime won't be sharing the pay-per-view duties with another major American network.
We don't know what the pay-per-view cost will be, but most expect it to be in the same ballpark as Mayweather-Pacquiao. I'd suspect perhaps $5 or $10 more. Consumers willing to pony over $100 probably won't scoff at $110.
That seemingly slight increase in cost translates to millions more in revenue.
Bigger Arena Should Equate To A Larger Gate
Don't forget about the ticket sales. Tickets for Mayweather vs. Pacquiao ranged from $1,500 to $10,000. The result was a gate that finished at $73 million. If you think the relative abrupt nature of the fight announcement will hurt sales, think again. Mayweather-Pacquiao tickets went on sale just nine days before the fight.
Let's also remember that Mayweather-Pacquiao took place at the MGM Grand, which holds a little over 17,000 for boxing. Mayweather-McGregor will be held at The T-Mobile Arena which holds about 20,000. Three thousand seats may not seem like a lot, but even if it's on the cheap side, that could mean an additional $4.5 million at the gate–and that's assuming the prices are similar to what they were for Mayweather-Pacquiao.
Mayweather Vs. McGregor Haters Are Helping The Promotion
Even the critics are helping with promotion. People like Oscar De La Hoya and even Pacquiao are criticizing the bout and calling it an embarrassing mismatch. No one who knows anything about combat sports disagrees with them, but the mentions are driving awareness. Blend those accounts in with the opinions of those who believe McGregor has a shot–or are paid to create a swerve–and you have debate/discussion.
D and D are perhaps the most effective elements in building hype. McGregor and MMA's global appeal are also a factor.
McGregor's Global Appeal Is A Major Factor
As big of a star as Pacquiao is, he doesn't have the built-in fanbase in the UK that the Ireland-born McGregor possesses. McGregor's fanbase is among the most committed and loyal in all of sports. His appeal goes beyond the UK. If you've seen a recent UFC event with McGregor on the card, then you know how well his fans travel, so there's no reason to believe a number of them won't tune in to see this fight.
McGregor is also a much better self-promoter than Pacquiao. The Irishman has built his fame on the strength of his elite-level mixed martial arts striking, a massive heart that pushes him to take on major challenges and a gift of gab only equaled in his sport by Bellator's Chael Sonnen.
When McGregor speaks, he has eyes and ears. He has 4.5 million followers on Twitter and he's already using his platform to hype the fight in a personal and effective way.
Man, much respect to Floyd Senior still getting a few rounds in at the gym. I hope I can still train at that age.
Respect. pic.twitter.com/Q2jv4Lffgd
— Conor McGregor (@TheNotoriousMMA) June 13, 2017
I am a filthy Irish animal. pic.twitter.com/n2dETi40b2
— Conor McGregor (@TheNotoriousMMA) June 20, 2017
I predict these things pic.twitter.com/j4U96eNW7s
— Conor McGregor (@TheNotoriousMMA) June 23, 2017
Right hook. Orthodox. pic.twitter.com/cKV9orMNCv
— Conor McGregor (@TheNotoriousMMA) June 26, 2017
This could be one of the easiest Mayweather fights to promote. There's a huge novelty factor, his opponent is well known and a master at self-promotion.
The UFC Is A Powerful Promotional Partner
That's just the fighter's angle. This event will be partially promoted by the Ultimate Fighting Championship. The UFC's owners WME-IMG had to sign off on McGregor's participation in this event. The UFC President Dana White is charged with promoting the fight. When combined with all of the other marketing appeal, the event could hit windfall.
McGregor is arguably the UFC's most popular fighter. The only person on his level is Ronda Rousey, and no one knows if she'll ever fight again in any capacity. McGregor is likely to draw a good percentage of MMA fans. Many more casual fans of both sports will tune in to see the spectacle, and others will be interested because it is arguably the largest sporting event of the year.
All signs point to massive engagement on social media, as well on the broadcast level and ticket sales. While he'll obviously have some help in attaining another benchmark in financial success, the common factor in all of the most lucrative boxing events in history is Mayweather and he is going to rewrite the record books again. News Source
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